Highly accomplished executive leader who implements innovative management, operational and technical initiatives to drive growth and launch companies to new levels of performance. Apply entrepreneurial approach to support development of new ideas, resulting in delivery of key services. Leverage technology and conceptualize strategies to grow businesses and lead organizational transformations. Design customer engagement strategies and operational processes to achieve aggressive revenue goals. Oversee development of marketing initiatives, launch novel products to create recurring revenue streams and drive long-term growth. Manage resources and lead cross-functional teams to realize organization-wide value and increase competitive advantage. Maintain culture of success.

 

 

AREAS OF EXPERTISE: 

• Operations Strategy

• Organization Expansion Strategy

• Executive Leadership

• SaaS & Emerging Technologies

• Stakeholder Management

• Marketing & Branding

• Process Improvements & Implementation

• EOS / Traction

 

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PROFESSIONAL EXPERIENCE

SPEEDEON DATA                                                                                                                             2010-Present

Chief Operating Officer and Co-Founder                                                                                                            

Speedeon designs and executes enhanced database marketing strategies for emerging and established brands to assist in developing audiences, analyzing data, and managing campaigns. Create operationally sound policies and best practices. Inspire team to create unique campaigns and scalable services in direct mail, social media, and display advertising. Facilitate data-driven solutions to secure customer acquisition and retention. Manage 6 direct reports.

• Created new processes to drive growth and increase scalability; increased revenue from $2M to $20M.

  • Developed repeatable and predictable business strategy. Launched packaged offerings that allowed clients to select products and services that aligned with business needs.  

  • Accelerated business capacity by expanding size of team; captured savings and economies of scale though use of data providers and introducing operational efficiencies, such as development of new departments to streamline processes and increase clients.

• Implemented Entrepreneurial Operating System (EOS) to develop growth-oriented culture and align leadership team on single organizational vision. Led executive team to invest in process of systematic process improvements.

  • Mapped organization processes, identified management gaps, and focused organizational strategy.

  • Created scorecards to identify KPIs and measure departmental performance.

• Championed new client strategy group as part of organizational management change initiative to link sales and operations groups and improve customer experience for 150 clients.

  • Spearheaded lead-generation strategy by identifying prospects aligned with organization strengths. Assessed clients by vertical and product to create Ideal Customer Profiles (ICP).

• Migrated legacy systems to robust data processing platform and streamlined processes to create quicker turnaround times for clients, delivering competitive data-driven solutions.

• Implemented new suite of Extract, Transform, Load (ETL) tools to enhance data management capabilities and build capacity for collection, cleansing, and transformation of data, enabling immediate and actionable insights for clients.  

• Pioneered introduction of cloud capabilities, ensuring company longevity and continuation retention of key client relationships in evolving and competitive market.

 

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VOLLTDELTA                                                                                                                                          2006-2010

Director of Product and Development, LSSiDATA (Division of VoltDelta), 2008-2010

Director of Marketing, Call Center Applications, 2006-2009

Director of Marketing, 2003-2006

Led marketing and strategy development at data-driven contact management organization. Leveraged data assets to create opportunities and develop novel product offerings to optimize customer journeys. Integrated multi-channel solutions to enable revenue and boost customer acquisition and retention while maintaining scalability and reliability. Headed product management, marketing communications, lead generation, and sales and account management support after VoltDelta’s acquisition of competitor. Managed 10 direct reports.

• Grew revenue from $500K to $12M within 2 years after developing strategy for new division.

  • Developed consumable products leveraging existing data assets and marketed new product offerings.

• Created strategy to lead integration of newly acquired organization.

  • Nurtured new client pipeline including direct marketing, credit and collections and integrated with point of sales (POS) terminals. Reorganized staff and identified key technology to use as foundation of new business unit.

• Oversaw marketing and product management at VoltDelta’s hosted call center applications.

• Led launch of new call center business initiative, developing novel service lines, and became profitable outsource solution for clients.

  • Created packaged services, developed rollout plan, marketed to key clients, and secured new business to create a profit center for VoltDelta.

 

 

ADDITIONAL EXPERIENCE

ExpenseWatch.com, Director of Marketing, 2003

Knoa Software, Project Manager, 2001-2002, Director of Projects and Account, 2001-2002

Alumnipride.com, VP Sales and Marketing, 2000-2001

Digisoft, Director of New Business, 1996-1999

 

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EDUCATION & ACTIVITIES

The Wharton School of the University of Pennsylvania, Philadelphia, PA

Bachelor of Science in Marketing and Entrepreneurial Management

 

Guest Lecturer at University of Akron

Vistage, executive coaching organization member (2014 - 2020)